JAMBA
JAMBA
jamba juice in a former life
In the summer of 2019, Jamba launched a re-branded identity, beginning with ‘dropping the juice.’
Welcome to Jamba!
We blend mood-boosting, tastebud-thrilling flavor experiences
for those who find the fun in everything
and adventure in anything.
No matter the craving- healthy, sweet, hearty or savory,
we keep it fresh with every step, so you can keep steppin’.
At Jamba, we celebrate you
with super smoothies, funky-fresh juices and radical bowls
crafted by those who know fun when they make it- because here,
fun makes the whirl’d go ‘round!
our mission:
to make eating better easier and more fun
our vision:
creating a better whirl’d through personalized wellness
our promise:
the most accessible smoothies, juices, and bowls that boost your day
packaging.
‘yamba’ original typeface.
iconography.
illustration.
surfboard tabletop
bandana pattern
bandana pattern
mural design by artist kevin bongang
Funky-fresh and a little irreverent, our in-store and “outdoor store" murals are the manifestation of Jamba’s bold, new vibe.
in-store application.
core menu panels
Our menu design is content-rich but clean and minimal, relying heavily on typographic hierarchy to keep the information highly legible and scan-able for our guests.
uniform concepts
at the register
seasonal promo panels
killed concepts
my jamba rewards program.
MJR is the new and improved Jamba loyalty program, featuring banana points and exclusive offers to members. Bananas, of course, take on the visual identity for this program and inspired the color palette and produce sticker logo iteration- which can live on various fruit should the identity evolve.
rewards program exploration
local store marketing examples.
the jamba team:
Creative Direction: Jason Page
Co-Design: Nadia Rahman
Copywriting: Lauren Merrell; Paul Korel, Alissa Funk
Product Photography: Shell Royster, Steven DeVries
Content Creation: Megan Chang, Matthew Gruber
Original logo and identity concept and development: SRG
Mural Designs by Kevin Bongang